Subway/LRT Shelters

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Subway and LRT station platform posters provide for a highly targeted audience, specifically those in a specific neighbourhood.  The panels measure 68" wide by 47" high with a net visible area of 66" x 45".

Pros and Cons:

Reading time is typically between 0 - 5-minutes depending on train frequency.

Posters need to be placed on outbound platforms (inbound station posters are only practical for 'flash adevertising').

The cost is high relative to transit vehicle advertising.

Below is a table showing the daily circulation for the TTC subway system.

 

Bloor / Danforth Line

 

 

Yonge/University/Spadina Line

 

Cost per per panel/per week

 

Station

Daily Circ.

 

 

Station

Daily Circ.

 

Production included

AA

Bloor - Yonge

182,343

 

AA

Bloor Yonge

206,370

 

16-week minimum

AA

St. George

126,510

 

AA

St. George

120,481

 

 

 

AA

Kennedy

69,755

 

AA

Finch

96,242

 

AA Station

$374 

A

Kipling

49,721

 

AA

Union

87,864

 

A Station

$283 

A

Islington

40,764

 

AA

Eglinton

81,416

 

B Station

$192 

A

Spadina

35,726

 

AA

Dundas

76,983

 

C Station

$146 

A

Bathurst

31,514

 

AA

Sheppard-Yonge

74,052

 

 

 

A

Bay

30,883

 

AA

Queen

58,129

 

 

 

A

Broadview

30,620

 

AA

King 

56,705

 

 

 

A

Warden

29,480

 

AA

College

51,450

 

 

 

A

Dufferin

28,686

 

AA

St. Andrew

51,185

 

 

 

B

Pape

24,639

 

A

Queen's Park

45,947

 

 

 

B

Sherbourne

24,270

 

A

St. Clair

37,771

 

 

 

B

Dundas West

23,986

 

A

Downsview

36,664

 

 

 

B

Ossington

23,532

 

A

St. Patrick 

31,760

 

 

 

B

Victoria Park

23,079

 

A

St. Clair West

27,209

 

 

 

B

Main

22,835

 

A

North York Centre

25,322

 

 

 

B

Royal York

19,317

 

B

Yorkdale

24,494

 

 

 

B

Runnymede

17,685

 

B

Wellesley

24,435

 

 

 

B

Jane 

16,879

 

B

York Mills

24,174

 

 

 

B

Lansdowne

15,686

 

B

Wilson

22,933

 

 

 

B

Coxwell

15,621

 

B

Davisville

22,836

 

 

 

C

Keele

13,997

 

B

Lawrence

21,469

 

 

 

C

Woodbine

13,768

 

B

Eglinton West

19,687

 

 

 

C

Christie

12,404

 

B

Lawrence West

19,386

 

 

 

C

Donlands

12,251

 

B

Osgoode

19,018

 

 

 

C

Greenwood

11,592

 

B

Dupont

17,747

 

 

 

C

High Park

10,346

 

C

Spadina

13,413

 

 

 

C

Castle Frank

7,506

 

C

Museum

9,425

 

 

 

C

Chester

6,571

 

C

Rosedale

6,271

 

 

 

C

Old Mill

4,969

 

C

Summerhill

5,783

 

 

 

 

 

 

 

C

Glencairn

5,302